User Research: Unearthing Valuable Insights

The Significance of User Research in Product Management Launching a new product isn’t just about brilliant ideas or exceptional creativity; it’s about understanding the users. Just like how the introduction stage sets the stage, user research plays a pivotal role in the realm of product management. It’s not the pomp and show of a launch, it’s the compass that directs product managers towards a user-oriented outcome. Unearthing Valuable Insights More often than not, product creation begins in isolation, incubated within the innovator’s minds, and too often fails to adequately address the user’s needs and expectations....

August 14, 2023 · 2 min · 355 words · Joel Zamboni