Coping with Market Saturation

The Strategy for Navigating Market Saturation Just as there is a certain thrill in launching a new product, there comes a time in the lifecycle of every product when the market seems saturated and competition is fierce. This is a key moment in the life of your product. It’s like an intersection where you must make strategic and decisive moves to ensure your product’s long-term viability. Creating a Unique Identity When the market is oversaturated, the ability to set your product apart from the crowd becomes more crucial than ever....

August 18, 2023 · 3 min · 457 words · Joel Zamboni

Balancing Innovation and Optimization in Product Management

Walking the Tightrope: Juggling Innovation and Optimization in Product Management When governing a product roadmap, it’s crucial to uphold a delicate equilibrium. Comparing it to a tightrope act might not be far from the truth. In the world of product management, this delicate equilibrium engages two crucial but potentially conflicting tenants - innovation and optimization. Taking the Bold Stride of Innovation Innovation signifies daring to venture into the unfamiliar and pushing boundaries....

August 4, 2023 · 2 min · 380 words · Joel Zamboni