Decline: The Final Stage of the Product Life Cycle

Managing the Decline: the Final Stage of the Product Life Cycle The final stage of any product cycle, Decline, is not merely a sunset phase but a crucial part of the entire product life cycle. It represents a period of market saturation and evolving consumer preferences, which inevitably lead to reduced product sales. Navigating this phase skilfully can change your perception of product failures and shape your product management strategies significantly....

July 20, 2023 · 2 min · 338 words · Joel Zamboni